EVENT DESCRIPTION TIP
MY NUMBER ONE TIP IS TO GIVE DETAILSBeing skimpy on the details could cause a new person to overlook your event for someone else's who has given more information.
It can also cause a new dancer to be reluctant to even attending your event, as they have no clue what they are walking into.
With everything being so readily available these days at a persons fingertips, you only get a few seconds to encourage someone to come to your event vs your competition.
Here's an example way to think of it ...
Imagine yourself searching on CraigsList for a used car. There's tons listed, some good, some bad, some questionable.
How would you decide which car to go check out first?
Photos of the car help to get someone's attention. In our case an event title, flier or banner would be the flowers for the bees.
But once you click on the car listing, what you would see next is the most important part of marketing.
Example Car 1
Someone is listing a car for sale and showed one flashy pic of it just polished and the sun shining bright.
The description said "runs great, call for details".
Example Car 2
Someone listed the same year, make and model car with a nice photo but listed all the details about that car to include:
Which car would you put on the top of you list to check out?
Marketing for your events is no different!
If people have no idea what to expect except that it's "a great time and a free lesson", you might get some takers but never see their face again or they leave halfway through.
BUT... if people know what to expect from your event you are more likely to attract the RIGHT people there, which in turn creates repeat attendees.
Once you get the right people showing up, then you can turn all your focus to keeping them there and coming back ;)
I would suggest you describe your event as if you are talking to someone who you just met and give them all the details.
Don't make them guess or have to search for the info. If they have to search for it, you lose their attention, which we know these days attention spans are getting shorter by the minute.
I recommend getting the basic information out the way off the bat.
For Social Dancing:
Please let me know if you have questions or think there should be something else listed here!
Hope this helps! Hugo
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